This article examines the approaches to strategically managing organizational culture in universities. It emphasizes the importance of recognizing and enhancing the role of organizational culture within the framework of strategic management. Universities should integrate organizational culture considerations into their strategic planning and ensure that their strategic documents reflect them. The article analyzes and compares the strategic documents of various universities in Armenia, highlighting the provisions related to organizational culture. This analysis provides valuable insights for universities seeking to strengthen the role of organizational culture in their strategic management processes.