Neuro-linguistic programming in Armenian online gaming commercials

Abstract

The approaches and concepts of neurolinguistics come from such scientific fields as neuroscience, linguistics, cognitive science and neuropsychology. The sphere of neurolinguistics is predominantly concerned with the development and perception of language through the functions of the human brain. This is why it is also called Language neurology. One of the core notions of neurolinguistics is neuro-linguistic programming (hereinafter referred to as NLP) which is engaged with new, positive ways of thinking, speaking and acting with deep intentions to pursue success in various fields. And business is one of the fields where NLP is necessary in order to intensify competence and productivity. Therefore, NLP is of great value for advertising, as it allows convincingly convey messages and pursue business goals, thereby create trust in the transaction process.