Conceptual metaphor theory and an example of its application to Armenian literature

Abstract

The current study focuses on the conceptual theory of metaphor that was developed in the late 1970s and 80s by George Lakoff and Mark Johnson working in the field of cognitive linguistics. It identifies and explains the main concepts involved in the conceptual theory of metaphor and ends with an application of the methodology to a metaphor about the Catastrophe of 1915 culled from Armenian Diaspora literature.