Межкультурная коммуникация в маркетинге и рекламе

dc.contributor.author Гришаева Светлана
dc.contributor.author Береговская Татьяна
dc.contributor.author Смбатян Саргис
dc.date.accessioned 2023-01-13T11:56:37Z
dc.date.available 2023-01-13T11:56:37Z
dc.date.issued 2022
dc.description DOI : 10.51307/18293107/laph/22.621 49
dc.description.abstract To effectively adjust a message to a foreign cultural environment, it is necessary to take into account a number of nuances, such as the need to modify the brand name; the nuances of using foreign words in marketing and advertising campaigns; the specifics of the use of humor; use of genderneutral terminology and feminitives; the specifics of the use of "female" and "male" vocabulary in advertising slogans.
dc.identifier.issn 1829-3107
dc.identifier.uri https://dspace.brusov.am/handle/123456789/939
dc.language.iso Russian
dc.publisher Lingva
dc.relation.ispartofseries 1(62)
dc.subject Linguistics and Philology
dc.title Межкультурная коммуникация в маркетинге и рекламе
dc.title.alternative Intercultural communication in marketing and advertising
dc.type Other
dspace.entity.type
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