Межкультурная коммуникация в маркетинге и рекламе
Межкультурная коммуникация в маркетинге и рекламе
dc.contributor.author | Гришаева Светлана | |
dc.contributor.author | Береговская Татьяна | |
dc.contributor.author | Смбатян Саргис | |
dc.date.accessioned | 2023-01-13T11:56:37Z | |
dc.date.available | 2023-01-13T11:56:37Z | |
dc.date.issued | 2022 | |
dc.description | DOI : 10.51307/18293107/laph/22.621 49 | |
dc.description.abstract | To effectively adjust a message to a foreign cultural environment, it is necessary to take into account a number of nuances, such as the need to modify the brand name; the nuances of using foreign words in marketing and advertising campaigns; the specifics of the use of humor; use of genderneutral terminology and feminitives; the specifics of the use of "female" and "male" vocabulary in advertising slogans. | |
dc.identifier.issn | 1829-3107 | |
dc.identifier.uri | https://dspace.brusov.am/handle/123456789/939 | |
dc.language.iso | Russian | |
dc.publisher | Lingva | |
dc.relation.ispartofseries | 1(62) | |
dc.subject | Linguistics and Philology | |
dc.title | Межкультурная коммуникация в маркетинге и рекламе | |
dc.title.alternative | Intercultural communication in marketing and advertising | |
dc.type | Other | |
dspace.entity.type |
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