ԹՎԱՅԻՆ ՄԱՐՔԵԹԻՆԳԻ ԱՌԱՆՁՆԱՀԱՏԿՈՒԹՅՈՒՆՆԵՐԸ ՀՀ ԱՌԵՎՏՐԱՅԻՆ ԲԱՆԿԵՐՈՒՄ

Abstract

The article presents trends in the digital transformation of banking marketing, analyzes the current state of digital marketing in commercial banks of the Republic of Armenia, in particular, a comparative analysis of the digital marketing tools and methods used by some Armenian commercial banks was carried out, and identified existing problems and opportunities for the further development of digital marketing in commercial banks of Armenia.