2022

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https://dspace.brusov.am/handle/123456789/680

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Browsing 2022 by Title

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    Associative images in “No story” by O. Henry
    (Lingva, 2022) Yeghiazaryan Gayane
    The aim of the article is to study the imagery system in “No Story” by O. Henry and to disclose the existence or absence of associative-image components in it. In order to achieve this goal the following tasks are put forward: to analyze the various theories of the concepts "image" and "imagery", to study linguistic and cultural features of images in “No Story” by O. Henry, to analyze the image associations presented through a variety of linguistic and stylistic means. It can be stated that “image” is a specific, at the same time, generalized sign of existence, being created by linguistic and stylistic means, has an aesthetic value and evokes different sensual and mental associations in the reader’s imagination.
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    Conceptual metaphor theory and an example of its application to Armenian literature
    (Lingva, 2022) Karayan Armen
    The current study focuses on the conceptual theory of metaphor that was developed in the late 1970s and 80s by George Lakoff and Mark Johnson working in the field of cognitive linguistics. It identifies and explains the main concepts involved in the conceptual theory of metaphor and ends with an application of the methodology to a metaphor about the Catastrophe of 1915 culled from Armenian Diaspora literature.
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    Mechanisms of transformation of the stereotypical portrayal of the murderer within the author’s conceptual sphere (based on T. Capote’s “In cold blood”)
    (Lingva, 2022) Kajberuny Hasmik ; Harutyunyan Shogher
    Within the scope of the article, the cognitiveapproach to the analysis of the literary text has been applied to achieve a deep-layer interpretation of the purport of the text and the author’s message to the readers.By using such cognitive structures as frames for knowledge representation, we try to model the concept of ‘violence’ focusing mainly on the frame of the ‘murderer’ with the aim ofzooming deeper into the authorial portrayal of the murderer and comparing it with the stereotypical perception of the killer. The frame of the ‘murderer’ has been thoroughly examined in the author’s literary text with the purpose of revealing the author’s perception of the concept of ‘violence’ in a broader sense.This, in its turn, serves as a means of disclosing the transformations the frame of the ‘murderer’ undergoes within the author’s individual conceptual sphere. The thorough analysis of the stylistic devices employed by the author helps us to explore in depth the mechanisms of transformation through the prism of oppositions and bring to light the author’s conceptual sphere and individual worldview.
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    Multimodality and multimediality in the framework of contemporary public discourse
    (Lingva, 2022) Simonyan Ani
    New technologies have changed the nature of public discourse enabling politicians to use the infinite promotion opportunities offered by contemporary media and modes of communication, i.e. technological advancements result in the emergence of new modes aimed at making public messages more powerful. In this respect, it is essential to discuss political campaigns, political posters and online platforms which can be illustrative of the fact how different media and modes of communication can benefit the candidate if chosen carefully and properly. In terms of political posters, through the methods of case study, semiotic, linguo-stylistic and multimodal analyses, the research will be carried out to reveal the use of various modes used, the differences and similarities in this respect between the chosen posters. What comes to media platforms, President Biden’s social networking accounts are under analysis to detect the interaction between media and multimodal ensemble.
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    Neuro-linguistic programming in Armenian online gaming commercials
    (Lingva, 2022) Movsesyan Lilit
    The approaches and concepts of neurolinguistics come from such scientific fields as neuroscience, linguistics, cognitive science and neuropsychology. The sphere of neurolinguistics is predominantly concerned with the development and perception of language through the functions of the human brain. This is why it is also called Language neurology. One of the core notions of neurolinguistics is neuro-linguistic programming (hereinafter referred to as NLP) which is engaged with new, positive ways of thinking, speaking and acting with deep intentions to pursue success in various fields. And business is one of the fields where NLP is necessary in order to intensify competence and productivity. Therefore, NLP is of great value for advertising, as it allows convincingly convey messages and pursue business goals, thereby create trust in the transaction process.
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    On the art of literary translation: lexical transformations (based on M. Mitchell’s novel ‘Gone with the Wind’ and its translation into Russian)
    (Lingva, 2022) Karsanova Elena
    Lexical transformations are a necessary and essential tool a skilled literary translator should make active use of. The article deals with lexical transformations that have been most frequently resorted to in the translation of Margaret Mitchell’s novel ‘Gone with the Wind’ into Russian. In the paper the following transformations have been highlighted and commented on: addition, omission, substitution, modulation, metaphoric transformation, specification, and generalization. Besides, some cases of conveying wordplay in the process of translation have been observed. All the examples provided testify to the complexity and versatility of the process of literary translation.
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    Reiteration as a multifunctional element in spontaneous conversational discourse in English and Armenian: crosscultural perspective
    (Lingva, 2022) Velyan Karen
    Repetition, or reiteration, is well known to be a stylistic device used to emphasize a certain idea in a text. Utilized mainly in fiction, repetitions convey the author’s intention to highlight an idea in a speech segment. In spontaneous spoken language, repetition performs different functions. Depending on the communicative situation, repetition can have emphasizing and rheme-identifying functions, as well as the function of indicating difficulty in phrasing ideas. This article presents a contrastive analysis of the types of reiteration frequently met in spontaneous spoken English and Armenian, their distributional properties and functions.
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    Some peculiarities of slang “Nadsat” in the Armenian translation of “a clockwork orange” by A. Burgess
    (Lingva, 2022) Minasyan Alla
    The aim of the present research is to reveal the peculiarities of “Nadsat” slang as anti-language created by Anthony Burgess in his dystopian novel “A Clockwork Orange” and the peculiarities of its translation into Armenian. Translation of “Nadsat” is a real challenge for any translator. The main problem translators face is to preserve the effect of “Nadsat” in the target language through adequate techniques of translation. The study is based on the analysis of the Armenian translation by Zaven Boyajyan. The study proves that in the Armenian translation of “CoreNadsat” the translator succeeded in keeping both semantic and stylistic peculiarities of the specific text created by Antony Burgess.
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    The linguo-stylistic features of journalistic articles on Armenian massacres committed by azeris (with reference to 1905-1921 US press)
    (Lingva, 2022) Barseghyan Gayane
    This article is an attempt to shed light on the lexical, grammatical and stylistic features of the US news reports on the Armenian massacres committed by Azeris at the turn of the 20th century. The language of newspaper reporting presents a wider range of linguistically distinctive techniques. One of the main functions of publicistic style is to contain relevant information. The Mass Media select events for reporting according to a complex criteria of news worthiness. Therefore, the newsworthy and relevant pieces of news regarding 1905-1921 Armenian massacres committed by Caucasian Tatars (now Azeris) have found their reflection in US press as well.
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    What variety of English should we teach?
    (Lingva, 2022) Bagdasaryan Seda ; Gyurjayants Seda
    Being exposed to different varieties of English through modern media today, students often pick up and bring into classes substandard or archaic types of pronunciation. Another reason for the outdated inappropriate models is didactic time lag exemplified in classes by elderly teachers. In spite of the wide spreading of EE, RP still ranks high and remains the favoured norm for teaching purposes. But the ongoing changes in RP, on the one hand, and the fast spreading of EE, on the other, make it necessary to introduce modern RP to students and, furthermore, to qualify the status of the changes into the one to be taught as a modern norm and the changes listed for recognition and intelligibility.
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    Влияние социальных сетей на формирование общественного мнения молодёжи
    (Lingva, 2022) Карпова Елена ; Бегичева Ольга ; Колосова Ольга
    Social media act as a communication channel for expressing the life position of an individual or a group of individuals, since each user of a social network has the opportunity to express his point of view on any issue discussed on the web, supporting it with evidence (attaching links, photos, video, audio). The development of information technologies has led to an increase in the role of public opinion, including social networks, thus public opinion expressed in digital information and communication spaces becomes a powerful constructive factor in the development of the media culture among the youth.
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    Лингвокогнитивные аспекты исследования метафоры глагола 煎 (жарить) в китайском языке
    (Lingva, 2022) Гриценко Давид
    The article presents the metaphorical mappings of the verb 煎 (fry) in Chinese language, and attempts to analyze the mechanismsof emergenceof the corresponding metaphors. Applying the formula of interaction between the cognitive structure of the source domain and the cognitive structure of the target domain (A is B), developed by J. Lakoff and M. Johnson in the framework of the theory of cognitive metaphor, and using materials from authoritative Chinese dictionaries and texts from the online corpus of modern Chinese language, the author reveals the main metaphors associated with the studied verb in Chinese.
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    Межкультурная коммуникация в маркетинге и рекламе
    (Lingva, 2022) Гришаева Светлана ; Береговская Татьяна ; Смбатян Саргис
    To effectively adjust a message to a foreign cultural environment, it is necessary to take into account a number of nuances, such as the need to modify the brand name; the nuances of using foreign words in marketing and advertising campaigns; the specifics of the use of humor; use of genderneutral terminology and feminitives; the specifics of the use of "female" and "male" vocabulary in advertising slogans.
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    Место и роль интернет-СМИ в языковой системе виртуального общения
    (Lingva, 2022) Ерицян Асмик Е.
    In this paper, we examined the features of the functioning virtual communication language in the context of its influence on the modern Internet media language and stylistics. We considered the main threats that, in our opinion, have a negative impact on the online media language, which also affects the general speech culture of the population, and also tried to understand the causes of these phenomena and identify possible solutions to the mentioned problems. Particular attention is paid to the role of highquality online media and journalism in the formation of a normalized Internet communication stylistics.
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    Молодёжные интернет-коммуникации на примере развития студенческого медиапроекта
    (Lingva, 2022) Карпов Эрнест
    The study has determined the media project’s functioning specifics (on the example of the project "Voice of the Russian State University"), and the conclusions have been drawn based on the current trends in modern studies of network mass communication and Internet journalism. The materials of student media publications (websites, YouTube video hosting, social networks) created on the basis of modern multimedia technologies have been analyzed. The study has revealed the stylistic originality of the student media which makes it possible to single out the media project of the student media as a separate journalistic practice direction, as one of the aspects of youth Internet communications. It has also highlighted the potential of youth Internet journalism. The relevance and effectiveness of communication with the features of online communication in the media and the habits of the student Internet audience have been determined. Media projects of student media have been singled out as a separate area of modern Internet journalism with its original and stable functional-stylistic features formed in the context of the development of modern network mass communication in the educational media space.
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    Особенности лексических стилистических приемов в детективных рассказах (по мотивам рассказов А. К. Дойла)
    (Lingva, 2022) Геворкян Рузанна
    This article makes an effort to reveal the stylistic potential of lexical stylistic devices and emphatic constructions in detective stories, particularly in the stories by A. Doyle. Based on the analysis of the linguistic material in the stories, the frequent use of such stylistic devices as metaphor, metonymy, simile, epithet, hyperbole, allusion, zeugma have been revealed. With the help of these devices the author manages to describe the characteristic features and actions of the characters in an expressive way and to emphasize their liveliness, authenticity and emotions.
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    «Север и юг»: история двух культур или история перемен?
    (Lingva, 2022) Лиховид Ангелина
    The novel of the British writer Elizabeth Gaskell "North and South" is often put on a par with the industrial novels of that era, the main theme of which, as a rule, was the opposition of the worldviews of the middle and working class. However, taking the historical context of the novel into account, namely the era of Queen Victoria's reign as a period of progress and rapid changes, we tend to consider "North and South" a novel about changes and mutual influence of phenomena opposite in nature, which enables us to understand the present novel as a novel of upbringing. These processes take place in the novel simultaneously at several levels (territorial, social and personal), at the same time transforming the socio-cultural space of the whole of England. The railway, a symbol of technological progress and industrialization, connects the agrarian south and the industrial north, thereby actualizing changes at the territorial level. Margaret Hale and John Thornton not only find a way to reconcile the two existing views within the middle class, but also find a way to mutual understanding with representatives of the working class. In the historical and social perspective, this can be seen as progress at the level of social and class conflict. Finally, the characters experience changes in their own characters and go through a reassessment of the value system. It is noteworthy that changes occur not only at each of the levels in particular, but at all three at the same time, with each of them serving as a catalyst for transformations in other areas. Thus, "North and South" becomes the embodiment of the progress of England in the middle of XIX century.
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    «Стихи о прекрасной даме» А. Блока: заглавие, текст, миф
    (Lingva, 2022) Аршакян Эдгар
    The article dwells on the correlation issue of different composition and structure in poem corpuses by Alexander Blok with the identical headline "Verses about the Beautiful Lady" in the light of the problem of studying the poetic myth about the Beautiful Lady. The correlation between the book "Verses about the Beautiful Lady" by Blok and the identically entitled central section of the "approved" first volume of Blok's lyrics is observed in this context. Particular attention is paid to the history of the title, which is associated with the publication of a cycle of 10 poems in the almanac "Northern Flowers", as well as Valery Brusov’s possible participation in choosing the title when publishing this cycle.