The aim of the article is to study the imagery system in “No Story” by O. Henry and to disclose the existence or absence of associative-image components in it. In order to achieve this goal the following tasks are put forward: to analyze the various theories of the concepts "image" and "imagery", to study linguistic and cultural features of images in “No Story” by O. Henry, to analyze the image associations presented through a variety of linguistic and stylistic means.
It can be stated that “image” is a specific, at the same time, generalized sign of existence, being created by linguistic and stylistic means, has an aesthetic value and evokes different sensual and mental associations in the reader’s imagination.